About Us

The company was founded in 1977 as a sole proprietorship as W. H. Rogers Manufacturer’s Representative.  Horseshoe Wood, Inc. was incorporated in 1995 as a successor to W. H. Rogers Manufacturer’s Representative continuing the relationships with manufacturers and customers that were cultivated since 1977.

We are considered as the premier manufacturer’s representative agency in the kitchen cabinet, store fixture, office and school furniture, architectural millwork, and case goods industries located in the southwest region of the United States.  Collectively, the Horseshoe Wood team members have 135 years of industry experience. Experience, commitment, communication, and follow through will continue to distinguish Horseshoe Wood as an industry institution.

The following are the Horseshoe Wood team members:

Bill Rogers – Bill is the founder of Horseshoe Wood, which he started in 1977.  Bill’s career in the industry started in 1961, with a leading HPL manufacturer.  With Bill’s many relationships with industry manufacturers and customers, he has grown Horseshoe Wood into one of the premier independent rep agencies in the industry.  Bill handles the day to day operations and is the Chairman of the Board of Horseshoe Wood, Inc.  You can reach Bill at: bill@horseshoewood.com.

George Naughton – George began his career in this industry in 1985 with a local Dallas/Fort Worth area laminate and hardware distributor. Over the years, George has developed relationships with many people in the cabinet and fixture industry. George's territory includes North and West Texas, as well as Northern Louisiana. You can reach George at: george@horseshoewood.com.

Mike Adams – Mike began his career in our industry in 1999 working as the regional manager of a national edgebanding and adhesive supplier. Over the years Mike has developed strong relationships with cabinet and fixture makers from the one man shop to the largest OEM's. Mike's territory includes the greater Austin metro area, North and East Texas, Oklahoma and Arkansas. You can reach Mike at: mike@horseshoewood.com.

Roger Petter – Roger has over 27 years in the HPL, cabinet & decorative surfaces industry. Over 10 of those years were spent working with distributor representatives in the Southern half of Louisiana and Texas. So it's a natural fit for Horseshoe Wood, that Roger continue his relationships with the cabinet industry in that same territory. You can reach Roger at: roger@horseshoewood.com.